GA enjoys working on projects as well as developing long-term programs that include…

• Developing newsworthy stories

• Composing press releases

• Connecting people

• Creating appealing media-friendly tools

• Directing photo shoots and informal fashion shows

• Researching and assembling target media lists

• Pitching media for editorial features and product placement

• Designing and coordinating product and brand special events

• Consulting with in-house PR staff to create strategic programs

• Handling seasonal fashion pushes

• Launching new store concepts

• Researching and training spokespeople

• Organizing national media tours

• Managing celebrity and spokesperson liaisons

• Connecting brands with appropriate partners

• Collaborating on cross promotions

• Managing PR calendars and budgets

• Providing monthly status reports

• Measuring PR results